New Brand Ambassador Press Release

For Immediate Release Augusta Sportswear Brands led by leading softball brand Russell Athletic is proud to announce a new NIL player partnership with All-American NCAA Champion Softball player Tiare Jennings. “We are thrilled to partner with a player and person the caliber of Tiare. She is such a well-rounded and amazing player, better yet she inspires thousands…

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FreeStyle Sublimation: Taking Small Business, Corporate, & Event Apparel to the Next Level

Sublimation printing continues to gain popularity in the apparel industry, and with good reason. This versatile digital printing method offers a world of possibilities. Dye sublimation technology heat-fuses colors, designs and logos directly into the fabric, rather than just on top of the fabric (like in screen printing or heat transfer). When most people think…

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A Perfect Fit for Your Corporate Needs

You care about your brand. We understand. As an established family of brands, we get the importance of representing your business or organization with the right customized apparel. We’re excited to announce the release of our 2019 Corporate Collection Catalog. You can view it online right now. You can also order a printed copy on…

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Holloway® Deviate: An All-Weather Warrior

No one likes being forced to make a tradeoff. Finesse or power? Accuracy or distance? Speed or endurance? What athlete actually enjoys sacrificing one for the other? For years, there’s been an either/or tradeoff in weather-resistant outerwear. The choice has been between a weatherproof softshell that’s bulky and restricts movement, or a light flexible fleece…

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Hot Weather Training Tips

Train Smart & Keep Your Cool in Hot Weather Summer training can be a challenge, and we’re not just referring to squeezing in workouts between your busy vacation schedule and cookouts. High summer temperatures and humidity levels put extra stress on your body.  This can leave you feeling sluggish and unmotivated. Hitting the pavement for…

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Warm, dry and flexible – New Storm Dfend™ Gear Redefines Weather-beating Athletic Outerwear

AUGUSTA, GA. (September 27, 2017) – Nothing’s worse in sports than having to make a tradeoff – trading finesse for power, accuracy for distance or speed for endurance. For years, there’s been an “either / or” tradeoff in weather resistant athletic outerwear. Players and fans facing off against the elements grab either a bulky, weatherproof…

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