New Brand Ambassador Press Release
For Immediate Release Augusta Sportswear Brands led by leading softball brand Russell Athletic is proud to announce a new NIL player partnership with All-American NCAA Champion Softball player Tiare Jennings. “We are thrilled to partner with a player and person the caliber of Tiare. She is such a well-rounded and amazing player, better yet she inspires thousands…
New Best Inventory Features Allow You to Find the In-Stock Items You Need Instantly
Are you still using spreadsheets to find the inventory you need? With our newly launched Best Inventory features, we eliminate the manual work it takes to find in-stock products. Our 3 new ways to view inventory allow you to quickly and easily find the apparel and headwear you’re looking for with just a click. Our…
FreeStyle Sublimation: Taking Small Business, Corporate, & Event Apparel to the Next Level
Sublimation printing continues to gain popularity in the apparel industry, and with good reason. This versatile digital printing method offers a world of possibilities. Dye sublimation technology heat-fuses colors, designs and logos directly into the fabric, rather than just on top of the fabric (like in screen printing or heat transfer). When most people think…
High Five & Women’s Soccer: A Perfect Fit
Shrink it and pink it. Even if you’re unfamiliar with this phrase, you’ve seen this flawed approach in many products developed for women. It’s an easy concept. Just take a product, make it smaller, and give it a pink hue. What this overly simplistic approach misses is how to create products women actually want and…
A Perfect Fit for Your Corporate Needs
You care about your brand. We understand. As an established family of brands, we get the importance of representing your business or organization with the right customized apparel. We’re excited to announce the release of our 2019 Corporate Collection Catalog. You can view it online right now. You can also order a printed copy on…
Combing the Globe for Fabric Innovation
At Augusta Sportswear Brands, we know a team is more than just a group of athletes. It’s made up of coaches, fans and parents. Whether you’re on the field or in the stands, our product development team is looking out for you. With a team in our Shanghai office and a team in the United…
Fall for Fitness this October
Whoever said January first is the best time to make health and fitness resolutions was obviously not a meteorologist. Fall, however, is the perfect time for a transition – in both weather and lifestyle. Children are back in school, the holidays are right around the corner, and there is a certain crispness in the air…
Holloway® Deviate: An All-Weather Warrior
No one likes being forced to make a tradeoff. Finesse or power? Accuracy or distance? Speed or endurance? What athlete actually enjoys sacrificing one for the other? For years, there’s been an either/or tradeoff in weather-resistant outerwear. The choice has been between a weatherproof softshell that’s bulky and restricts movement, or a light flexible fleece…
Hot Weather Training Tips
Train Smart & Keep Your Cool in Hot Weather Summer training can be a challenge, and we’re not just referring to squeezing in workouts between your busy vacation schedule and cookouts. High summer temperatures and humidity levels put extra stress on your body. This can leave you feeling sluggish and unmotivated. Hitting the pavement for…