Holloway® Deviate: An All-Weather Warrior

No one likes being forced to make a tradeoff. Finesse or power? Accuracy or distance? Speed or endurance? What athlete actually enjoys sacrificing one for the other?

For years, there’s been an either/or tradeoff in weather-resistant outerwear. The choice has been between a weatherproof softshell that’s bulky and restricts movement, or a light flexible fleece that just can’t stand up to cold and rain.

The Product Development Team here at Augusta Sportswear Brands refused to accept the status quo and traveled across the globe to China in search of a solution. While there, they visited multiple fabric shows, fabric mills and vendors that featured the latest fabric trends and technologies.

Enter Storm Dfend™ Technology.

“We were immediately drawn to the innovative dying and knitting techniques achieved to make the tonal striated heather face of this fabric”, says Caroline Carrier, Product Line Manager for Outerwear at Augusta Sportswear Brands. “but were blown away by its breathability, water resistance protection and mid-weight warmth. We knew we were looking at market-leading technology.”

The Holloway Deviate line of jackets, pullovers and vests takes advantage of this new technology. The traditional, restrictive woven face of yesterday has been kicked to the curb. In its stead, we see a soft, breathable and stretchy knit. Replacing the face fabric allows the jacket, pullover or vest to move with your body and breathe to keep you comfortable, rather than trapping your body heat inside. The fabric is lighter, but a layer of durable water-resistant coating is ready to protect you from the elements.

The exterior of the Deviate collection isn’t the only impressive feature. Inside, bonded microfleece gives this line plush, bulk-free warmth. You’ll want to wear it all day long.

The Deviate offers three-season warmth to last from Fall to Spring. Whether you’re a coach on the go who needs all-season protection, or a corporate employee who is looking for something unique that’s on the premium side, Deviate has you covered.

See the Deviate in action:


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