AUGUSTA, Ga. (June 14, 2017) – As lines between fashion and sportswear continue to blur, jumping on a trend that defines both fashion and performance is like catching lightning in a bottle in the apparel world. This year, one trend that’s getting looks both court side and street-side is heather fabrics. Once just a functional…
AUGUSTA, Ga. (May 23, 2017) – Augusta Sportswear Group (ASG) is expanding its outerwear arsenal with two innovative additions to the Holloway brand line: The Deviate Softshell Jacket and the Electrify ½-Zip Pullover. Both additions deliver 3 key in-demand benefits: cutting-edge technological fabrics, on-trend comfort and design, and an unmatched color spectrum to deliver a…
From the mall to the airport to the office, more and more Americans are making athletic apparel a staple of their everyday wardrobe. The trend, often referred to as “athleisure,” has been gaining momentum and shows no sign of slowing down. Case in point – Morgan Stanley has predicted the activewear market will see an…
AUGUSTA, Ga. (June 1, 2017) – It’s going to be a big fall rush for sports apparel. Augusta Sportswear Group (ASG) announced a slew of new product entries for its 2017 fall catalog. Focused on off-field, fanwear and training pieces, the new apparel incorporates fashion-forward styling and the latest advances in performance fabrics and construction….
