New Brand Ambassador Press Release

For Immediate Release

Augusta Sportswear Brands led by leading softball brand Russell Athletic is proud to announce a new NIL player partnership with All-American NCAA Champion Softball player Tiare Jennings.

“We are thrilled to partner with a player and person the caliber of Tiare. She is such a well-rounded and amazing player, better yet she inspires thousands of young players to carry themselves the way she does, while winning championships along the way. Our new partnership is the perfect fit for Russell Athletic and all of the Augusta Sportswear brands”, said David Goerke SVP Marketing & Product Development at Augusta.  

All American Tiare Jennings grew up playing in Russell Athletic uniforms and warm-ups. “I respect the history and tradition of Russell Athletic and am super excited about the investment they’re continuing to make in softball and female athletes,” added Tiare.   

Russell Athletic is one of six athletic apparel brands (along with Holloway, Pacific Headwear, Augusta Sportswear and High Five) in the ASB portfolio.  “We are committed to offering the best line-up of stock and custom head to toe softball uniforms and apparel to players and at all levels,” added Goerke.  

About Augusta Sportswear Brands  

Augusta Sportswear Brands, based in Grovetown, Georgia, is driven by a mission to inspire a physically fit lifestyle through sport participation for all. As a leading designer, manufacturer, and marketer of high performance activewear, spirit wear and headwear for teams, coaches, fans, outdoor enthusiasts and promotional needs our family of brands offers a complete source of stock and custom performance apparel from head to toe.  

For more information on Russell Athletic or Augusta Sportswear Brands visit

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