ASB x FSG Merger News

March 28, 2024 Update! Augusta Sportswear Brands and Founder Sport Group Launch New Corporate Identity: New leadership team draws on strengths of both businesses Charlotte, NC – Augusta Sportswear Brands (“ASB”) and Founder Sport Group (“FSG”) today announced the combined company’s new corporate identity, Momentec Brands, and tagline “Outfitting Moments that Matter.” ASB and FSG…

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Augusta Sportswear Brands Named Official Uniform Supplier of Babe Ruth Baseball and Cal Ripken Baseball

Babe Ruth League, Inc. is proud to announce its new multi-year uniform partnership with Augusta Sportswear Brands as the Official Uniform Supplier for Babe Ruth Baseball and Cal Ripken Baseball.   Augusta Sportswear Brands, based in Grovetown, Georgia, is best known on the diamond for its leading brands such as Russell Athletic, Holloway and Pacific Headwear. “We are thrilled to be partnering with Babe Ruth…

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Augusta Sportswear Brands and Positive Coaching Alliance Collaborate to Reimagine Sports Experience for Kids

Augusta Sportswear Brands is proud to announce our newest corporate partnership with Positive Coaching Alliance (PCA) — a catalyst for a positive youth sports culture, through research-based training and resources for coaches, parents, athletes, and leaders. Both Augusta Sportswear Brands and PCA share an invested interest in helping youth sports organizations and schools return to…

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Augusta Sportswear Brands Partnership Extension with the Junior Volleyball Association

Augusta Sportswear Brands is excited to announce our partnership extension as the Official Uniform and Spirit Wear provider of the Junior Volleyball Association. JVA is a leading youth volleyball organization with nearly 1,300 member clubs whose mission aligns with our own to support participation in youth and grow the sport of volleyball. The organization was formed in 2006…

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GameTime – Budget Friendly Solutions

These are extraordinary times.  The COVID pandemic has impacted our industry like never before.  Yet, all around us, we find resilience and perseverance.  Whether it is our industry’s swift response to mask development, the rapid formation of the PLAY Coalition initiative, or the collaborative creation of safe return to play guidelines, we are collectively coming…

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