Warm, dry and flexible – New Storm Dfend™ Gear Redefines Weather-beating Athletic Outerwear

AUGUSTA, GA. (September 27, 2017) – Nothing’s worse in sports than having to make a tradeoff – trading finesse for power, accuracy for distance or speed for endurance. For years, there’s been an “either / or” tradeoff in weather resistant athletic outerwear. Players and fans facing off against the elements grab either a bulky, weatherproof…

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Augusta Sportswear Capitalizes on Heather-mania Trend; Introduces New Shadow Tonal Heather Collection

AUGUSTA, Ga. (June 14, 2017) – As lines between fashion and sportswear continue to blur, jumping on a trend that defines both fashion and performance is like catching lightning in a bottle in the apparel world. This year, one trend that’s getting looks both court side and street-side is heather fabrics. Once just a functional…

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Holloway Brand Introduces Latest Outerwear Innovations

AUGUSTA, Ga. (May 23, 2017) – Augusta Sportswear Group (ASG) is expanding its outerwear arsenal with two innovative additions to the Holloway brand line: The Deviate Softshell Jacket and the Electrify ½-Zip Pullover. Both additions deliver 3 key in-demand benefits: cutting-edge technological fabrics, on-trend comfort and design, and an unmatched color spectrum to deliver a…

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