Shrink it and pink it. Even if you’re unfamiliar with this phrase, you’ve seen this flawed approach in many products developed for women. It’s an easy concept. Just take a product, make it smaller, and give it a pink hue. What this overly simplistic approach misses is how to create products women actually want and…
You care about your brand. We understand. As an established family of brands, we get the importance of representing your business or organization with the right customized apparel. We’re excited to announce the release of our 2019 Corporate Collection Catalog. You can view it online right now. You can also order a printed copy on…
We’re pleased to announce the release of our 2019 High Five soccer catalog. You can view it online right now. You can also order a printed copy on our website, or by calling our Customer Care line at 800-237-6695. We’ve never been more excited about our lineup of soccer apparel as we are at this…
Augusta Sportswear Brands is rapidly evolving, and the transformation is quite exciting. If you’ve been to the Augusta Sportswear Brands website or have taken a look our latest catalog (released this month), you’ve probably noticed they are both…well…different. 2018 has been a big year for Augusta Sportswear Brands. We merged our brands onto one website…
Augusta Sportswear Brands is pleased to announce our newest Brand Ambassador, Scott Winkler. Scott is a US Shot Put Paralympian who trains, competes and inspires others. Shot Put wasn’t Scott’s first sport, however. Growing up, he was a sprinter and long jumper for his high school track and field team. After high school, Scott joined…
We’re excited to announce a new strategic partnership with Russell Athletic. With this partnership, we are now the Exclusive Team Sports Partner of Russell Athletic and will exclusively manufacture, market and sell team uniforms and other team-specific products. Matt Murphy, Russell Athletic’s Vice President, says “Augusta Sportswear is an ideal partner to bring Russell Athletic…
In Volleyball, the defensive specialists who can enter the match for any player on the court, as long as they stay in the back row is known as the Libero. There are special rules for play in order to foster more digs and rallies and to make the game more exciting overall. In additional to the game…
AUGUSTA, GA. (September 27, 2017) – Nothing’s worse in sports than having to make a tradeoff – trading finesse for power, accuracy for distance or speed for endurance. For years, there’s been an “either / or” tradeoff in weather resistant athletic outerwear. Players and fans facing off against the elements grab either a bulky, weatherproof…
AUGUSTA, Ga. (June 14, 2017) – As lines between fashion and sportswear continue to blur, jumping on a trend that defines both fashion and performance is like catching lightning in a bottle in the apparel world. This year, one trend that’s getting looks both court side and street-side is heather fabrics. Once just a functional…
AUGUSTA, Ga. (May 23, 2017) – Augusta Sportswear Group (ASG) is expanding its outerwear arsenal with two innovative additions to the Holloway brand line: The Deviate Softshell Jacket and the Electrify ½-Zip Pullover. Both additions deliver 3 key in-demand benefits: cutting-edge technological fabrics, on-trend comfort and design, and an unmatched color spectrum to deliver a…
