Augusta Sportswear Capitalizes on Heather-mania Trend; Introduces New Shadow Tonal Heather Collection

AUGUSTA, Ga. (June 14, 2017) – As lines between fashion and sportswear continue to blur, jumping on a trend that defines both fashion and performance is like catching lightning in a bottle in the apparel world. This year, one trend that’s getting looks both court side and street-side is heather fabrics. Once just a functional utility fabric style, heathers are now being spotted in an array of color profiles, lending exciting visual textures to a spectrum of sportswear options. This fall, Augusta Sportswear is embracing “heather-mania” full on, with the new Shadow Tonal Heather Collection leading the charge.

Shadow Tonal Heather – On-trend Quality and Performance

“Tonal Heather looks are hugely popular in retail right now,” says Senior Off-Field Category Manager Jill Robert. “Our new Shadow line is right on trend – yarn-dyed tonal heather with built-in moisture wicking, available in a large team-color palette. This line is 100% on trend, built to perform and designed to be within reach with a truly accessible price point.”

Available in everything from t-shirts to quarter zips to the ever-popular hoodie, the Shadow Heather line is available in up to 12 colors in sizes up to 3XL. Check out the full Shadow line – plus the more than 700 products available from Augusta this fall – at, or visit Augusta’s retail website at

Leave a Reply

Your email address will not be published. Required fields are marked *