Holloway Brand Introduces Latest Outerwear Innovations

AUGUSTA, Ga. (May 23, 2017) – Augusta Sportswear Group (ASG) is expanding its outerwear arsenal with two innovative additions to the Holloway brand line: The Deviate Softshell Jacket and the Electrify ½-Zip Pullover. Both additions deliver 3 key in-demand benefits: cutting-edge technological fabrics, on-trend comfort and design, and an unmatched color spectrum to deliver a spot-on match for any team’s color profile.

Deviate Softshell Jacket – When the Game Calls for “Less-Than-Ideal” Conditions

Some game days are picture perfect – all blue skies and short sleeves. But for those days when weather is a factor – when it deviates from the plan – there’s our new Deviate Jacket. Built as an ultra-soft knit pullover, the Deviate’s advanced fabric is also water-resistant, combining the ultimate in comfort with superior water resistance, perfect for events when the weather just won’t cooperate.

“People have just been raving about how soft this material is,” said ASG’s Outdoor Division General Manager Stephanie de Paula. “I can’t wait until they see how it performs in the rain.”

People don’t usually think of softshell as being rain-resistant, but this new fabric will change some minds – and turn some heads. It’s where the trends are heading, and we’re there ahead of the pack.

The Deviate comes in a dizzying array of color options to match almost any team’s color scheme and is priced to be accessible.

Electrify ½-Zip Pullover – Heathers and ½ Zip in One Pullover

Delivering on two trends in one pullover, the Electrify ½-Zip features a snowy-heather body with solid, smooth knit inserts on the shoulder and top of the sleeve for a stylish and comfortable sideline-ready look. With an 18 color spectrum flexible enough to fit any team, the Electrify’s bold, two-color heather pattern is perfect for printing deep and brilliant colors without bleeding or fading, so that team spirit shows all season long.

The Electrify’s longer, ½ zipper length incorporates the comfort-meets-function trends teams are looking for, making for easy pull on and off over a uniform. Pricing is a winner too, with the Electrify starting at $31.00, available in youth, ladies and adult sizes.

“Right now, heather is huge,” said SVP Marketing Derek Ernst “and the Electrify is one of the most exciting heather fabrics we’ve ever introduced. Add in that half-zipper look and function, and the Electrify is 100% on point with where sport-fashion is heading.”

“The Deviate and Electrify are just two of our latest outdoor innovations that have created our most exciting fall launch we’ve ever had,” said Ernst.

To see the full catalog of new Holloway products available now, please visit www.hollowayusa.com or visit Holloway’s retail website at www.hollowaysportswear.com. For a full catalog of new Augusta products, please visit www.augustasportswear.com or visit Augusta’s retail website at www.augustaactive.com.

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