From the mall to the airport to the office, more and more Americans are making athletic apparel a staple of their everyday wardrobe. The trend, often referred to as “athleisure,” has been gaining momentum and shows no sign of slowing down. Case in point – Morgan Stanley has predicted the activewear market will see an additional $83 billion in sales by 20201.
With today’s increased focus on health and wellness, consumers are looking for clothing versatile enough to transition from running errands to running on the treadmill. And while comfort and performance are key, fashion and style are also important. Athleisure is the new casual, and consumers want options that allow them to express their personal style. It’s why athleisure remains a part of the style palette for celebrities and designers alike, solidifying its own niche in the world of fashion.
“Our brands truly epitomize the essence of athleisure – and we’re looking forward to offering our customers more athleisure styles as the trend progresses,” says Jill Roberts, Augusta Sportswear Group’s Senior Category Manager for the Off-Field Category. “Augusta’s vibrant color palette and Holloway’s premium performance quality offer a larger variety of athleisure clothing that can suit any situation. Plus, we can complement these more style-driven items with everyday go-to gear like a pair of leggings or joggers – essentials for every closet.”
“Take our Augusta Hyperform Compression Tight and Capri,” says Roberts. “These fantastic pieces translate seamlessly from one place to the next. Add a blazer and head off to work, shed the jacket and hit the gym. You can even add some heels, and you’re ready for a night on the town!”
For a business casual look, Holloway’s Arc Polo delivers a perfect balance between functional and professional – lead the board meeting in the morning, then play a round of golf in the afternoon. The Holloway 60/40 Fleece Jogger is another versatile player, letting you go from lounging comfortably around the house in the morning to catching a stylish but casual lunch with friends in the afternoon.
Comfort, performance and convenience – trends that never go out of style and key reasons why athleisure is a fashion phenomenon that’s here to stay. See how Augusta Sportswear Group can help you stay ahead of the industry’s most exciting new trend.