Positive Coaching Alliance + Augusta Sportswear Brands Toolkit

Augusta Sportswear Brands is proud to announce our newest corporate partnership with Positive Coaching Alliance — a catalyst for a positive youth sports culture in all communities across the U.S.  This partnership will provide an action toolkit for the youth sports community and many useful resources for coaches, athletes, and parents.

As a catalyst for a positive youth sports culture, Positive Coaching Alliance provides research-based training and resources for coaches, parents, athletes, and leaders to ensure a positive youth development experience for ALL kids, in all communities across the U.S., through sports. PCA ensures sports are ‘done right’ with programming that is research-based and designed to have impact at three levels in a youth sports organization or school:

  • YOUTH experience improved life skills and character development.
  • COACHES become more positive and increase their focus on using sports to teach life lessons.
  • YOUTH SPORTS ORGANIZATIONS AND SCHOOLS see their cultures become more positive and everyone involved has more fun.
Positive Coaching Alliance (PCA) and Augusta Sportswear share an invested interest in helping youth sports organizations and schools return to play in a safe, healthy, and enjoyable manner. 

PCA is offering a $5 discount to the Augusta Sportswear community on our online courses for coaches, athletes, parents and officials.

Go to: https://positivecoach.org/the-pca-blog/augusta-sportswear-partner-with-pca/ to Sign Up for an account, select the course you’d like to take, and use discount code: AugustaSportswearDGC13 at checkout! More detailed instructions here.


With the return to youth sports in some states, it is critical coaches have the skills to deal with the social and emotional needs of our athletes as they emerge from the trauma of COVID-19.

PCA programming specifically addresses helping athletes and teams stay connected during our time apart, remaining flexible and keeping things in perspective, and parenting during a pandemic. Now more than ever, we will need to be ready to support our athletes when sports return.

PCA ZOOM Workshops

These 60-minute workshops are highly interactive and provide tangible and practical tools, all while allowing your coaches, parents and/or athletes to connect and interact. Schools and youth sports organizations can click here for more information and to sign up for these Zoom workshops.

PCA Online Courses

Positive Coaching Alliance is excited to announce the launch of our ALL NEW online courses in a new easy-to-use, mobile-friendly format. There are 6 online self-paced courses available for coaches, athletes, parents, and officials and they provide tools, tips and techniques based on the latest research from sports psychology and best practices of elite coaches.

Sports Can Battle Racism Initiative

As a force in character development through sports, Positive Coaching Alliance vows not to stop only at condemnation of racism. PCA will instead strive to be a driving force for reconciliation by partnering with coaches and leaders across the country, providing them with tools needed to battle racism and foster a culture of diversity, equity and inclusion.  Learn more in this short video.


dealing with disappointment

Dealing with Disappointment during Coronavirus Cancellations & Postponements

Coronavirus has already made a massive impact on the world of professional sports, canceling nearly every major sporting event for the next 30 days, or at the very least, disallowing fans from attending.

5 Ways Young Athletes Can Improve Their Mental Health During The COVID-19 Pandemic

The COVID-19 pandemic brought about a sudden change in everyone’s lives, including students and student-athletes. Athletes suddenly found themselves at home without access to their classrooms, gyms, and teams.

choosing to do better

Choosing to Do Youth Sports Better When They Return

Youth and high school sports have been put on hold because of the devastating Coronavirus global health pandemic, and as I write this, we still do not definitively know when we will be getting back to sports. 

10 Tips For Emotionally Supporting Athletes, Right Now

Fall sports are all over the place. Some teams are moving full speed ahead, fingers crossed; others have cancelled in advance, to short-circuit the misery; most are edging forward gradually, crafting contingency plans, developing hybrid practice models, and trying to stay on top of the news, especially anything Covid-related.


You can see more articles on PCA’s blog, and over 2,000 free resources on PCADevZone.org.

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