Augusta Sportswear Brands and Positive Coaching Alliance Collaborate to Reimagine Sports Experience for Kids

Augusta Sportswear Brands is proud to announce our newest corporate partnership with Positive Coaching Alliance (PCA) — a catalyst for a positive youth sports culture, through research-based training and resources for coaches, parents, athletes, and leaders.

Both Augusta Sportswear Brands and PCA share an invested interest in helping youth sports organizations and schools return to play in a safe, healthy, and enjoyable manner. This partnership will provide an action toolkit for the youth sports community that includes our PCA online Double-Goal Coach course, and many useful resources for coaches, athletes, and parents.

“With the reach of our two organizations, combined with the tools, resources, and content provided by PCA, we believe a partnership will have a positive impact on getting families back to sports.”

Jason Sacks, Executive Vice President, Business Development & Philanthropy

“We are thrilled to be partnering with Positive Coaching Alliance on so many levels, we quickly realized our foundational beliefs from the playing field to the community align with each other.

Dave Elliott, CEO of Augusta Sportswear Brands

We are looking forward to a long-term partnership with a shared goal to reimagine the sports playing experience for our kids.

About Positive Coaching Alliance

As a catalyst for a positive youth sports culture, Positive Coaching Alliance provides research-based training and resources for coaches, parents, athletes, and leaders to ensure a positive youth development experience for ALL kids, in all communities across the U.S., through sports. PCA ensures sports are ‘done right’ with programming that is research-based and designed to have impact at three levels in a youth sports organization or school:

  • YOUTH experience improved life skills and character development.
  • COACHES become more positive and increase their focus on using sports to teach life lessons.
  • YOUTH SPORTS ORGANIZATIONS AND SCHOOLS see their cultures become more positive and everyone involved has more fun.

PCA believes that all youth can benefit from a positive, inclusive sports culture that develops social and emotional skills, molds character, and prepares them for competition and life. In more than two decades of work, PCA expanded from a small local nonprofit to a strong, nationwide organization that provides programming in all 50 states, reaching thousands of organizations around the country and positively impacting millions of youth athletes every year. PCA has now partnered with roughly 3,500 schools and youth sports organizations nationwide to deliver more than 20,000 live group workshops, reaching over 20 million youth.

About Augusta Sportswear

Augusta Sportswear Brands is a leading designer, manufacturer and marketer of high-performance uniforms, training apparel and fan wear for teams, coaches, athletes, and fans.  Made up of five brands, Augusta Sportswear, Holloway, Russell Athletic, Pacific Headwear and High Five all are driven by a simple mission to inspire a physically fit lifestyle, healthy families and connected communities everywhere they operate.

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