A Perfect Fit for Your Corporate Needs

You care about your brand. We understand. As an established family of brands, we get the importance of representing your business or organization with the right customized apparel. We’re excited to announce the release of our 2019 Corporate Collection Catalog. You can view it online right now. You can also order a printed copy on…

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It’s a Brand New Day

Augusta Sportswear Brands is rapidly evolving, and the transformation is quite exciting. If you’ve been to the Augusta Sportswear Brands website or have taken a look our latest catalog (released this month), you’ve probably noticed they are both…well…different. 2018 has been a big year for Augusta Sportswear Brands. We merged our brands onto one website…

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Warm, dry and flexible – New Storm Dfend™ Gear Redefines Weather-beating Athletic Outerwear

AUGUSTA, GA. (September 27, 2017) – Nothing’s worse in sports than having to make a tradeoff – trading finesse for power, accuracy for distance or speed for endurance. For years, there’s been an “either / or” tradeoff in weather resistant athletic outerwear. Players and fans facing off against the elements grab either a bulky, weatherproof…

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Augusta Sportswear Capitalizes on Heather-mania Trend; Introduces New Shadow Tonal Heather Collection

AUGUSTA, Ga. (June 14, 2017) – As lines between fashion and sportswear continue to blur, jumping on a trend that defines both fashion and performance is like catching lightning in a bottle in the apparel world. This year, one trend that’s getting looks both court side and street-side is heather fabrics. Once just a functional…

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Holloway Brand Introduces Latest Outerwear Innovations

AUGUSTA, Ga. (May 23, 2017) – Augusta Sportswear Group (ASG) is expanding its outerwear arsenal with two innovative additions to the Holloway brand line: The Deviate Softshell Jacket and the Electrify ½-Zip Pullover. Both additions deliver 3 key in-demand benefits: cutting-edge technological fabrics, on-trend comfort and design, and an unmatched color spectrum to deliver a…

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Athleisure Trend Gaining Momentum

From the mall to the airport to the office, more and more Americans are making athletic apparel a staple of their everyday wardrobe. The trend, often referred to as “athleisure,” has been gaining momentum and shows no sign of slowing down. Case in point – Morgan Stanley has predicted the activewear market will see an…

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