Augusta Sportswear Brands Embraces Pantone’s 2019 Color of the Year

Every December, designers, decorators, marketers, artists and trend-savvy individuals are eager to learn what the Pantone Color of the Year will be. Everything from popular paint colors, to fashion, to packaging is influenced by this seemingly innocuous announcement. In 2019, the color to look out for is Living Coral. According to Pantone’s Instagram post, “Living…

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Fall Activewear Trends for 2018

More and more Americans are making athletic apparel a staple of their everyday wardrobe. This trend has been gaining momentum and shows no sign of slowing down. While comfort and performance never go out of style, our product development team here at Augusta Sportswear Brands is constantly on the lookout for emerging trends. Fashion and…

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It’s a Brand New Day

Augusta Sportswear Brands is rapidly evolving, and the transformation is quite exciting. If you’ve been to the Augusta Sportswear Brands website or have taken a look our latest catalog (released this month), you’ve probably noticed they are both…well…different. 2018 has been a big year for Augusta Sportswear Brands. We merged our brands onto one website…

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Holloway® Deviate: An All-Weather Warrior

No one likes being forced to make a tradeoff. Finesse or power? Accuracy or distance? Speed or endurance? What athlete actually enjoys sacrificing one for the other? For years, there’s been an either/or tradeoff in weather-resistant outerwear. The choice has been between a weatherproof softshell that’s bulky and restricts movement, or a light flexible fleece…

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