Holloway Brand Introduces Latest Outerwear Innovations

AUGUSTA, Ga. (May 23, 2017) – Augusta Sportswear Group (ASG) is expanding its outerwear arsenal with two innovative additions to the Holloway brand line: The Deviate Softshell Jacket and the Electrify ½-Zip Pullover. Both additions deliver 3 key in-demand benefits: cutting-edge technological fabrics, on-trend comfort and design, and an unmatched color spectrum to deliver a…

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Athleisure trend gaining momentum

From the mall to the airport to the office, more and more Americans are making athletic apparel a staple of their everyday wardrobe. The trend, often referred to as “athleisure,” has been gaining momentum and shows no sign of slowing down. Case in point – Morgan Stanley has predicted the activewear market will see an…

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Augusta Sportswear Group Announce Free Freight Program

  AUGUSTA, Ga. (April 24, 2017) – Augusta Sportswear Group (ASG) has announced the launch of an innovative new free freight program that not only offers free freight over $200, but also several other major benefits. These benefits either reduce costs or simplify the ordering process for customers. Titled the Fair and Simple Program, it…

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Augusta Sportswear Group Introduces True Hue Technology

AUGUSTA, Ga. (February 28, 2017) – Augusta Sportswear Group (ASG) has introduced the latest innovation in decorating technology with True Hue. Set to launch in May 2017, True Hue technology not only prevents dye migration in screen-printed or heat-transferred products but also eliminates the potential for print discoloration. Before True Hue, customers ran the risk…

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ASG Consolidates Brands to Improve Customer Experience

AUGUSTA, Ga. (February 2, 2017) – Augusta Sportswear Group (ASG) has merged its Augusta Sportswear®, Holloway® and High Five® divisions together. The result is a simpler experience for its customers that will now give them access to all three brands in a single transaction. The consolidation began in December 2016 with the creation of a…

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