Warm, dry and flexible – new Storm Dfend™ gear redefines weather-beating athletic outerwear

AUGUSTA, GA. (September 27, 2017) – Nothing’s worse in sports than having to make a tradeoff – trading finesse for power, accuracy for distance or speed for endurance. For years, there’s been an “either / or” tradeoff in weather resistant athletic outerwear. Players and fans facing off against the elements grab either a bulky, weatherproof…

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Augusta Sportswear Capitalizes on “Heather-mania” Trend Introduces new Shadow Tonal Heather Collection

AUGUSTA, Ga. (June 14, 2017) – As lines between fashion and sportswear continue to blur, jumping on a trend that defines both fashion and performance is like catching lightning in a bottle in the apparel world. This year, one trend that’s getting looks both court side and street-side is heather fabrics. Once just a functional…

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Holloway Brand Introduces Latest Outerwear Innovations

AUGUSTA, Ga. (May 23, 2017) – Augusta Sportswear Group (ASG) is expanding its outerwear arsenal with two innovative additions to the Holloway brand line: The Deviate Softshell Jacket and the Electrify ½-Zip Pullover. Both additions deliver 3 key in-demand benefits: cutting-edge technological fabrics, on-trend comfort and design, and an unmatched color spectrum to deliver a…

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New Augusta Sportswear “Attain” Wicking T-shirt a standout in new products

AUGUSTA, Ga. (June 1, 2017) – It’s going to be a big fall rush for sports apparel. Augusta Sportswear Group (ASG) announced a slew of new product entries for its 2017 fall catalog. Focused on off-field, fanwear and training pieces, the new apparel incorporates fashion-forward styling and the latest advances in performance fabrics and construction….

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Augusta Sportswear Group Introduces True Hue Technology

AUGUSTA, Ga. (February 28, 2017) – Augusta Sportswear Group (ASG) has introduced the latest innovation in decorating technology with True Hue. Set to launch in May 2017, True Hue technology not only prevents dye migration in screen-printed or heat-transferred products but also eliminates the potential for print discoloration. Before True Hue, customers ran the risk…

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