CCM, Augusta Sportswear Brands Enter into New Exclusive Licensed Uniform Partnership

October 20, 2021

For over 100 years, CCM has equipped the best hockey players in the world. With the help of constant research and product testing from legendary players, CCM has built products from the inside out and has focused on developing high-quality, intuitive equipment that becomes an extension of the athletes themselves. 

CCM has named Augusta Sportswear Brands their exclusive amateur hockey sublimated game wear licensee in North America. The partnership is a multi-year agreement that will focus, in year one, on entry-level quick turn game wear and a mid-tier level uniform offering that also provides twill and embroidered team decoration.

The new sublimated Essential and Performance Series line of uniforms will be offered in the CCM 2022 Catalog with the initial product delivered in Spring of 2022. 

“Partnering with Augusta Sportswear Brands in this important product category was a natural choice for us. Their successful track record speaks for itself and we are thrilled at the idea of this partnership. Our customers will greatly benefit from Augusta Sportswear Brands’ sophistication and industry-leading production lead times”, indicated Marrouane Nabih, CEO of CCM.

Augusta Sportswear Brands is best known for its industry-leading FreeStyle Sublimation platform and unparalleled service capabilities in the sports uniform and fanwear categories in North America. 

“As a youngster growing up and playing hockey on the outskirts of Toronto, CCM represented the best in hockey and it’s only become better and stronger over time.  It’s been a part of my entire life and I could not be more proud to partner with this iconic global brand that is synonymous with hockey” said Dave Elliott, CEO of Augusta Sportswear Brands. 

About Augusta Sportswear Brands

Augusta Sportswear Brands is a leading designer, manufacturer, and marketer of high-performance uniforms, training apparel, and fanwear for teams, coaches, athletes, and fans. Made up of five brands, Augusta Sportswear, Holloway, Russell Athletic, Pacific Headwear, and High Five, all driven by a simple mission to inspire a physically fit lifestyle, creating more healthy families and connected communities everywhere they operate. 

About CCM Hockey

CCM Hockey is a leading designer, manufacturer, and marketer of hockey equipment and related apparel. With its headquarters located in Montreal, the company has operations in Canada, the United States, and Europe. CCM Hockey equips more professional hockey players than any other company, including superstars like Auston Matthews, Connor McDavid, Matt Dumba, Sidney Crosby, Alexander Ovechkin, key female players such as Brianna Decker, Kendall Coyne-Schofield, and Sarah Nurse, and top-performing Goalies such as Jakob Markstrom, Thatcher Demko, and Philip Grubauer. CCM Hockey is also the official outfitter of the American Hockey League, the Canadian Hockey League, and several NCAA and National teams. 

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