American Youth Soccer Organization, Augusta Sportswear Brands and SOCCER.COM Team Up for Recreational Team Grassroots Partnership

The American Youth Soccer Organization (AYSO) is excited to announce a new uniform and retailer partnership with Augusta Sportswear Brands and SOCCER.COM for their AYSO Primary recreational, Playground, and Schoolyard programs, as well as its all-star and summer camp programs.

“As AYSO looks towards 2020 and beyond, we are excited to work with Augusta Sportswear and SOCCER.COM to make a direct impact in the marketplace and reestablish AYSO as the preeminent youth soccer organization, where great soccer not only starts but stays,” shared Matt Winegar, Interim Executive Director, AYSO.  “We know that together we can help bring more soccer to more kids and continue to enrich the lives of families through the beautiful game.”

AYSO has made it an intentional focus to partner with brands and organizations whose missions and value align with the organization. With a shared mission for enhancing children’s lives through the game of soccer, the partnership creates a revolutionary new offering that combines Augusta Sportswear Brands’ industry leading service and high-quality products with SOCCER.COM’s market leading retail digital platform, enriching the lives of a whole new generation.

“We’re proud to partner with two organizations that share our passion for youth soccer and the incredible benefits it provides to kids, their families, and their communities,” said Augusta Sportswear Brands CEO David Elliott.  “We look forward to supporting AYSO’s comprehensive efforts to grow the great game of soccer and help make playing in a league easier and more affordable than ever for families across the US.”

“We’re excited to partner with AYSO and proud to extend our support to their Grassroots program, a group building the next generation of soccer players. As a family-owned business, we started our soccer careers at a very young age, and believe in the immense positive impact that coaches and team sports have on youth development,” shares Mike Moylan, Founder of SOCCER.COM.

“AYSO shares our same passion for good sportsmanship, player development and teamwork on and off the field. Our SOCCER.COM family is honored to team up with AYSO, and to ensure kids everywhere have an opportunity to the play the game we love.”

The new partnership will officially begin on January 1, 2020 with a formal announcement at the United Soccer Coaches Convention in Baltimore.

About AYSO
Established in 1964, AYSO is a national nonprofit organization that develops and delivers quality youth soccer programs, which promote a fun, family environment based on AYSO’s Six Philosophies: Everyone Plays®, Balanced Teams, Open Registration, Positive Coaching, Good Sportsmanship, and Player Development. Today, AYSO has 1.6 million players, parents, siblings and volunteers. For more information, visit

About Augusta Sportswear Brands

Augusta Sportswear Brands is a leading designer, manufacturer, and marketer of innovative high-performance activewear and spiritwear for teams, coaches, athletes, and fans. Together the five brands—Augusta Sportswear, Holloway, Russell Athletic and High Five – combine to form the largest supplier of youth to adult team uniforms in the industry. Augusta Sportswear Brands is driven by the mission to inspire physically fit lifestyles, healthy families, and connected communities.  For more information on Augusta Sportswear Brands, please visit

Founded by soccer players for soccer players, SOCCER.COM was created over 35 years ago by a family who loves and lives the game. Today, SOCCER.COM continues to be a family-owned business fueled by an unrelenting passion for our sport. At our core, SOCCER.COM is a community of players, coaches and fans who celebrate and work to grow the game in everything we do.

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