More and more Americans are making athletic apparel a staple of their everyday wardrobe. This trend has been gaining momentum and shows no sign of slowing down.
While comfort and performance never go out of style, our product development team here at Augusta Sportswear Brands is constantly on the lookout for emerging trends. Fashion and style are key elements in each of our brands’ fall collections.
Here are our in-house experts’ top four picks:
Lightweight layering styles are incredibly on-trend right now, and the Journey Hoodie captures this perfectly. With its super soft fabric and subtly striated heather, it’s visually interesting without taking away from your team decoration. The key to this piece’s success is that it’s a great team and fanwear look. Jill Roberts, the Director of Product Development at Augusta Sportswear Brands says, “The Journey Hoodie has a great heritage look that is crossing over from retail into the team space,” she adds. “It’s a terrific lightweight layering piece that has a soft hand and a vintage look.”
The performance trend is going soft. While there will always be a place for the traditional 100% poly performance tee, many customers are seeking out softer options.
Enter the Tri-Blend T-shirt. “Active trendsetters are focusing on what makes them feel good…or what feels good to them,” says Caroline Carrier, Off-Field Product Line Manager at Augusta Sportswear Brands. “Fabric softness is the key buying feature of this trend. The perfect balance of cotton and rayon content, along with a brushed peach surface make these shirts extremely soft.”
We’ve noticed increased use of these shirts for races (over traditional performance fabrics). For them, it’s not all about race day, but after the race, when people are more likely to wear softer shirts around town and create another billboard for race sponsors. It’s the new basic – for promotions, fanwear, administration, and corporate wear.
We’re huge fans of this performance/training piece. This lightweight pullover keeps you warm without sacrificing breathability. The 3D Regulate Lightweight pullover is loaded with features such as woven thumbholes, a zippered valuables pocket and a media port. The tonal heathered super-soft brushed waffle textured brushed back gives the Holloway 3D Regulate Lightweight Pullover a three dimensional look and luxurious feel.
We can’t say enough about the technology behind this one. “Holloway is a brand that is at the forefront of fabric innovation, a prime example is the new 3D Regulate Pullover,” says David Goerke, VP of Marketing at Augusta Sportswear Brands, “The cutting-edge 3D insulated knit fabric traps heat, keeping your body warm but also releasing excess heat that can build up. It’s fabric that can actually help control your comfort—which means you look and feel great.”
It’s our newest baseball jersey, but it has a definite retro vibe. This is no accident, according to Matt Slump, On-Field Product Line Manager at Augusta Sportswear Brands. “The Holloway Retro Baseball Jersey offers a classic look with performance features that include soft feel fabric and trim,” says Matt. “Popular trends in today’s sports are the timeless vintage uniforms that bring a level of authenticity to the field.”
While the Holloway Retro Baseball jersey is primarily for on field baseball, it’s also a great option for fans and booster clubs. It’s simple, sleek and classic. Its subtle V-neck and scooped hem are a winning pairing for performance on the field and comfort in the stands.
Whether you’re on or off the field this fall, we have the on-trend activewear looks to meet your needs while keeping you in style. And we can’t wait to show you what we have in store for you in Spring 2019.