A Perfect Fit for Your Corporate Needs

You care about your brand. We understand. As an established family of brands, we get the importance of representing your business or organization with the right customized apparel. We’re excited to announce the release of our 2019 Corporate Collection Catalog. You can view it online right now. You can also order a printed copy on…

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Holloway® Deviate: An All-Weather Warrior

No one likes being forced to make a tradeoff. Finesse or power? Accuracy or distance? Speed or endurance? What athlete actually enjoys sacrificing one for the other? For years, there’s been an either/or tradeoff in weather-resistant outerwear. The choice has been between a weatherproof softshell that’s bulky and restricts movement, or a light flexible fleece…

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Hot Weather Training Tips

Train Smart & Keep Your Cool in Hot Weather Summer training can be a challenge, and we’re not just referring to squeezing in workouts between your busy vacation schedule and cookouts. High summer temperatures and humidity levels put extra stress on your body.  This can leave you feeling sluggish and unmotivated. Hitting the pavement for…

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Warm, dry and flexible – New Storm Dfend™ Gear Redefines Weather-beating Athletic Outerwear

AUGUSTA, GA. (September 27, 2017) – Nothing’s worse in sports than having to make a tradeoff – trading finesse for power, accuracy for distance or speed for endurance. For years, there’s been an “either / or” tradeoff in weather resistant athletic outerwear. Players and fans facing off against the elements grab either a bulky, weatherproof…

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Augusta Sportswear Capitalizes on Heather-mania Trend; Introduces New Shadow Tonal Heather Collection

AUGUSTA, Ga. (June 14, 2017) – As lines between fashion and sportswear continue to blur, jumping on a trend that defines both fashion and performance is like catching lightning in a bottle in the apparel world. This year, one trend that’s getting looks both court side and street-side is heather fabrics. Once just a functional…

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Holloway Brand Introduces Latest Outerwear Innovations

AUGUSTA, Ga. (May 23, 2017) – Augusta Sportswear Group (ASG) is expanding its outerwear arsenal with two innovative additions to the Holloway brand line: The Deviate Softshell Jacket and the Electrify ½-Zip Pullover. Both additions deliver 3 key in-demand benefits: cutting-edge technological fabrics, on-trend comfort and design, and an unmatched color spectrum to deliver a…

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