ASB x FSG Merger News

March 28, 2024 Update! Augusta Sportswear Brands and Founder Sport Group Launch New Corporate Identity: New leadership team draws on strengths of both businesses Charlotte, NC – Augusta Sportswear Brands (“ASB”) and Founder Sport Group (“FSG”) today announced the combined company’s new corporate identity, Momentec Brands, and tagline “Outfitting Moments that Matter.” ASB and FSG…

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New Brand Ambassador Press Release

For Immediate Release Augusta Sportswear Brands led by leading softball brand Russell Athletic is proud to announce a new NIL player partnership with All-American NCAA Champion Softball player Tiare Jennings. “We are thrilled to partner with a player and person the caliber of Tiare. She is such a well-rounded and amazing player, better yet she inspires thousands…

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Sublimation & Wool Factory Fire Updates

Frequent updates will be posted here as we continue to gather information and install action plans that address our Wool and Sublimation business. Wednesday, July 20, 2022 FreeStyle Sublimation – It’s Go Time! As they prepare for fall busy season the ASB Leadership Team provides an update and details how they are now prepped and ready…

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Augusta Sportswear Brands Launches New Cutting-Edge FreeStyle Headwear Design Platform

Augusta Sportswear Brands proudly announces its launch of FreeStyle Headwear, a proprietary new custom headwear design platform. FreeStyle Headwear provides Pacific Headwear customers the ultimate design experience delivering the freedom to create their style in just four quick and easy steps.  From flat or 3D embroidery to leather patches in popular shapes and sizes, FreeStyle Headwear provides an unparalleled,…

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Augusta Sportswear Brands Named Official Uniform Supplier of Babe Ruth Baseball and Cal Ripken Baseball

Babe Ruth League, Inc. is proud to announce its new multi-year uniform partnership with Augusta Sportswear Brands as the Official Uniform Supplier for Babe Ruth Baseball and Cal Ripken Baseball.   Augusta Sportswear Brands, based in Grovetown, Georgia, is best known on the diamond for its leading brands such as Russell Athletic, Holloway and Pacific Headwear. “We are thrilled to be partnering with Babe Ruth…

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